People

Aashita Wason, Azure Solution & Sales Lead, Microsoft

 

Please share your professional background, current role, and relevant experience.

 

Answer: I’ll put myself forward as a dynamic and innovative professional with over 15 years of experience in global sales, leadership, key account & partner management across APAC, EMEA, and North America. I’ve worked with both emerging tech firms and established giants like Microsoft, SAP, and Oracle.

 

My strengths lie in business acumen, sales proficiency, and leadership, with a proven track record in sales training, and strategic planning.

 

I’m currently Azure Solution & Sales Lead at Microsoft for Corporates across India.

 

What led you to pursue a career in sales?

 

Answer: From a young age, I’ve believed we all are involved in sales but don’t realize it. Whether it’s convincing friends to join in on a game or persuading parents to let us stay up a bit later. This early realization taught me the fundamentals of negotiation and, more importantly, the importance of understanding others’ perspectives.

 

As I grew older, I discovered that I am a people’s person. I genuinely enjoy interacting with others and building relationships. There’s a unique thrill in turning a “no” into a “yes,”. I thrive on the tenacity and passion required to solve problems and meet challenges head-on. This aspect of sales—the human connection and the satisfaction of overcoming obstacles—is something I find incredibly fulfilling.

 

From the very beginning of my career, I aspired to become a trainer. I envisioned myself not just excelling in sales but also sharing my knowledge and learning with others.

 

Eventually, pursuing something I have desired—training is not just about imparting skills; it’s about fostering a mindset of endurance and determination.

 

How have you adapted to the evolving technology landscape in sales?

 

Answer: I have embraced the evolving technology landscape in sales by continuously upskilling and leveraging the latest tools and platforms. I actively use CRM systems to streamline customer interactions, data analytics to gain insights into customer behaviour, and social media to engage with a broader audience. Additionally, I have participated in various training programs to stay updated with technological advancements and integrate them into my sales strategies.

 

How do you maintain work-life balance in the high-pressure environment of sales?

 

Answer: Maintaining work-life balance in the high-pressure environment of sales is crucial for long-term success and personal well-being.

 

This is also a topic that I make sure people understand it most, more so in India, hence, expect a more involved answer:

 

• Learning from Global Experiences: Having worked outside of India, I’ve seen firsthand the importance of work-life balance. Different cultures emphasize this balance in various ways, and I’ve adopted practices that ensure I remain productive without burning out. 

 

• Family First: I prioritize my family above all. Their support is my foundation, and ensuring I spend quality time with them keeps me grounded and motivated.

 

• Switching Off When Necessary: In sales, it’s easy to be constantly connected. However, I make it a point to switch off when required for a better mind and body. This helps one recharge and return to work with renewed energy and focus.

 

• Indulging in Passions: I love traveling, which is often a form of soul-searching for me. Engaging in activities I love helps me maintain a healthy balance and provides a much-needed break from work pressures.

 

• Choice and Discipline: Work-life balance is a choice and a discipline that I practice daily. It’s about setting boundaries and sometimes propagating these practices within my team to create a healthier work environment for everyone.

 

What is your top advice for aspiring tech sales professionals?

 

Answer:

 

• Build genuine relationships: Sales isn’t just about closing deals. It’s about understanding your clients’ needs and mirror-matching with the best solutions. Be a good listener and be genuinely invested in their success because it shows.
• Love what you do: Sales can sometimes feel monotonous, especially since every quarter you start from zero. It’s crucial to enjoy the art of connecting with people and to have a passion for what you do. Embrace tenacity that will work well with your passion to keep you motivated and engaged in long run.
• Lastly, Take care of yourself: Sales can be high-pressure, so make sure you find a good work-life balance. Take time to recharge and do things you love outside of work.

 

What book would you recommend to our tech sales community, and why?

 

Answer: Honestly, I don’t read much, but I keep myself updated through other ways like podcasts and training programs. If you’re like me, I’d recommend checking out some great sales podcasts instead of a book. One of my favourites is “The Sales Hacker Podcast” by Sam Jacobs. It’s packed with insights from top sales leaders and covers everything from the latest sales strategies to personal development tips.

 

Another great one is “Make It Happen Mondays” by John Barrows. It’s super engaging and offers practical advice that you can apply right away.

 

These podcasts are perfect for staying up-to-date with the latest in tech sales without having to sit down with a book. Plus, you can listen to them on the go, which is a huge bonus!